Privacy Policy

PRIVACY POLICY

Aura & Grace - The Dress Collective

Effective Date: November 7, 2025

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At Aura & Grace, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

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1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number, mailing address)

• Body measurements and fitting information

• Wedding or event dates and details

• Payment information

• Preferences and style interests

• Communication preferences

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address and browser type

• Device identifiers

• Operating system

• Referring URLs

• Pages visited and time spent on pages

2. How We Use Your Information

We use the information we collect to:

• Process your orders and manage appointments

• Create custom dresses that fit your measurements and style preferences

• Communicate with you about your order, appointments, and our services

• Send you marketing communications (with your consent)

• Improve our website and services

• Process payments and prevent fraud

• Comply with legal obligations

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

3.1 Service Providers

Third-party vendors who provide services on our behalf, including payment processors, email service providers, and shipping companies. These providers are contractually obligated to protect your information.

3.2 Legal Requirements

When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings

• Understand how you use our website

• Improve website functionality

• Deliver targeted advertising

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

5. Email Marketing

If you join our VIP list or opt in to receive marketing communications, we will send you emails about:

• New collections and trunk shows

• Exclusive offers and promotions

• Style tips and wedding inspiration

• Special events

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any email or contacting us directly.

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Customer records, including measurements and order history, are maintained for a minimum of 5 years to facilitate future orders and provide customer service.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you

• Correction: Request correction of inaccurate or incomplete information

• Deletion: Request deletion of your personal information (subject to legal requirements)

• Opt-out: Opt out of marketing communications

• Data portability: Request transfer of your data to another service

To exercise these rights, please contact us using the information provided below.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

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Aura & Grace - The Dress Collective

600 Market Street, Palencia, St. Augustine, FL 32095

Email: hello@auraandgrace.com

Phone: 904.675.1584

Privacy Officer: April O'Brien

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Thank you for trusting Aura & Grace with your personal information.

We are committed to protecting your privacy and providing you with exceptional service.